[Sharjeel Ahmed]

Once you know how crowdfunding works and the end goal, decide what kind of campaigns you will be initiating and move forward.

There are a lot of inspirational stories from different startups about how they scaled up through crowdfunding and eventually got acquired by more prominent firms or became separate entities on their own, household names. We credit platforms like Kickstarter and GoFundMe for paving the way – and it is just as important to see how they marketed themselves.

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