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No one wants damaged fruit? Japanese leftover food app teamed up with century-old French bakery to rescue In order to solve the problem of leftover food in Japan, the "TABETE" app, the pastry shop PAUL Japon and the frozen fruit company Heno Heno jointly launched the " Rescue Fruit 2021 " campaign, launching a unique and attractive menu to attract Japanese people to buy and solve the problem of Japanese fruits affected by natural disasters. The trouble of loss and inability to sell. Recently, there have been frequent incidents of Taiwanese fruit being returned by foreign countries. The public is worried about the loss of fruit farmers, and often initiates purchase support actions. In Japan, the leftover food app " TABETE " (meaning "please eat" in Japanese), which aims to reduce the problem of leftover food , and PAUL Japon, a century-old pastry shop from France, and Heno Heno, a frozen fruit company, launched this year in cooperation "Save the Fruit 2021" campaign. As of October, 45,217 fruit breads were sold in about 7 months, reducing 2,500 kilograms of leftovers (damaged fruits). The campaign is expected to continue until the end of January 2022. The "TABETE" app has created a leftover food integration platform. After users download the app and turn on the location service, they can check nearby stores with leftover food, or stores that offer discounts before closing. Follow the map to find out, eat delicious food, pick up cheap, and help deal with environmental problems. Heno Heno is a company that uses special freezing technology to deliver frozen fruits and vegetables to home. The company name Heno Heno means cute in Hawaiian. There are many fruits on the market that are eliminated from department stores and other places because of a little scar and other reasons. Heno Heno makes full use of these delicious ugly fruits and vegetables. On the one hand, it supports the living and reduces food waste. PAUL Japon is originated from the old French bakery PAUL, which opened in 1889. The store uses ancient wood and decorations with a sense of age, showing an elegant and warm atmosphere, allowing guests to enjoy coffee and desserts while also feeling the 19th century. French bakery vibe. In this campaign, PAUL Japon updates its confectionary items using frozen fruit every month. For example, the October item is an appFruit is particularly vulnerable to climate change, causing large fluctuations in yields. In particular, extreme weather, typhoons, etc. caused fruit damage, and a large number of products could not be put on the shelves due to substandard specifications. For example, this year's pears in Japan suffered heavy losses due to frost damage, and they were unable to be shipped due to seedless, deformed, and smaller pears. For these pity fruits, these three companies use their respective expertise to solve problems, and invisibly attract customers with environmental awareness, and open up new markets for participating merchants.le pie using apples from Minami Shinshu.
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