Finding love on Facebook
Facebook Dating officially launched in the US in September 2019 and is currently available in 19 other countries, although there is currently no date set for its arrival to Australia. Users of Facebook Dating are able to create a dating profile that is separate from their Facebook profile and potential matches are recommended based on preferences, shared interests, Facebook activity and mutual friends.
You’re also able to discover other singles that share similar interests through groups or events. Your friends and family aren’t able to see what you do with your dating profile, and you can’t be matched with your friends unless you use the Secret Crush feature and you both add each other to your list.
Given how many of us use Facebook, the convenience of an embedded dating app will most likely trump users’ concerns about privacy
Facebook Dating also allows users to share Facebook and Instagram stories and add Instagram posts to their dating profiles.
After the Cambridge Analytica scandal, Facebook users might be understandably wary of sharing personal information in the Facebook app – especially particularly sensitive information that you might share in the course of getting to know someone. But given how many of us use Facebook, the convenience of an embedded dating app will most likely trump users’ concerns about privacy. We’ll be watching this closely!
